I’m guessing no, but I’m also guessing they won’t have anything I want to read.

Meenal Mistry of Style.com recently Twittered about the name, Book Marc, which is really pretty cute. But the signage that just appeared in the store window doesn’t mention Marc at all. It just says “A bookstore will be opening here Winter 2010,” leading Jeremiah of Vanishing New York to wonder if this is some sort of sneak attack on Jacobs’s part. Remember when Starbucks had a diabolical plan to open unbranded coffee shops posing as independent cafes? Jeremiah suspects this is a similar move.

(Via Racked)