The day Gary Shteyngart pulled a page out of the Tao Lin playbook

Posted by Jason Diamond

Gary Shteyngart wants you to help write his next book — sorta.

Via Bluestone Bookshop:

How it works: send us a picture of yourself reading Super Sad True Love Story with a dog to, and we’ll post it here on Bluestone. One winner will be selected by the author, and Gary will name a dog in his next novel after the winner.

While this isn’t exactly the same as selling shares of your novel, I can’t help but think that this is one of the first examples of “The Tao Lin School of Promotion” to be put into practice by a bestselling writer.

Although, as Toby pointed out, if Tao Lin did this sort of contest, it would involve ‘naming’ a ‘dog.’