Posted by Jason Diamond
Gary Shteyngart wants you to help write his next book — sorta.
Via Bluestone Bookshop:
How it works: send us a picture of yourself reading Super Sad True Love Story with a dog to firstname.lastname@example.org, and we’ll post it here on Bluestone. One winner will be selected by the author, and Gary will name a dog in his next novel after the winner.
While this isn’t exactly the same as selling shares of your novel, I can’t help but think that this is one of the first examples of “The Tao Lin School of Promotion” to be put into practice by a bestselling writer.
Although, as Toby pointed out, if Tao Lin did this sort of contest, it would involve ‘naming’ a ‘dog.’