Chain & The Gang’s “Minimum Rock N Roll” Gets a Minimalist Trailer


Come April, Ian Svenonius’s band Chain & the Gang will release album number four, with the amazing title Minimum Rock N Roll. If Svenonius’s discography is any indication, there will be nods to garage-rock, anthemic hooks, and more than a little conceptual thought on display.

The group has also made a very DIY-looking commercial for the album, which looks like something that plays on an alternate universe’s late-night programming blocks, and features a lot of thematically-aligned containers being tossed away and assorted fruits and vegetables being dismantled. You can check it out below.

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