Remaking Publishing One Meme at a Time: An Interview with Publishers Brunch


Don’t take the Instagram account Publishers Brunch at their word when they assure you in their bio that “this is a joke i promise.” Not to say the account isn’t full of publishing in-jokes. Charming lo-fi memes targetting pay inequity, hackneyed market trends, brand-conscious novelists, and lucrative book deals for far-right demagogues don’t correct systemic injustices and a culture dedicated to poor taste, but PubBrunch is clearly motivated to highlight the industry’s wrongdoings and spark interest in collective employee actions like walk-outs, salary-sharing, and union organizing. Publishers Brunch is a shitposting account, but a deadly serious one. “Wait, it’s about unionizing?” asks the astronaut looking out at an Earth labeled “publishing meme accounts.” “Always has been,” replies his pistol-wielding colleague.

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